Getting the book into the right hands. First you choose your distribution strategy from the seven proven plays, then you publish across two channels (Lulu Direct for the sale you own, Amazon KDP for visibility), run the non-funnel plays like gifting and referral, and launch to your first readers and your first 25 reviews.
A finished book does nothing on a shelf. This course gets it into the right hands, on purpose.
It opens with the decision the whole phase turns on: which of the seven distribution strategies fits your business. The academy builds the most complete one, the Self-Liquidating Funnel, across the next courses. Here you choose your mix and learn the plays that do not need a funnel: putting the book directly in front of dream prospects, turning referral partners into a distribution channel, and slotting the book into a funnel you already run.
Then the foundation under all of it: publishing across two channels so you own the buyer and stay visible, and a launch that brings your first readers and your first 25 reviews without crashing on day eight.
You walk in with a print-ready book. You walk out with it live, a distribution strategy in motion, and a launch behind you.
Purchase once and keep access to the full course.
